Iconic and Unmissable
(Campaign, Creative)
Old Royal Naval College
Old and New
The impressive Old Royal Naval College has only recently opened to the public, despite being a rich part of British History for some 600 years.
With a huge tourist footfall in Greenwich and a local captive audience, our job was simple: to show people what they are missing if they don't step inside and explore.
We kicked off with a discovery session on site with the team at Old Royal Naval College, to work through as much insight as we could on audiences, the ORNC itself, and the many other attractions in Greenwich.
Digging deep into the why and what and who, asking difficult questions, and having an 'outside' view on the place gave the team at ORNC just what they needed: a creative hook on which to hang the campaign for the season.
Having devised and run integrated campaigns for years, we know how vital is it to be able to roll out a campaign across many audiences, platforms and use cases. We developed a framework approach with colours, images and copy to flex as and when required.
Working with our media strategy partner, Richard, we ensured all assets were delivered ready to roll out across the integrated summer media campaign.
"Helen and the team were briefed to help us develop a summer campaign for 2023, both OOH and digital. They were able to quickly get under the skin of the brief and come up with a proposition, look and feel that we believe ‘nailed it’. Early days, but the response on social media has already been extremely positive."
Sarah Codrington, Head of Marketing
Other work
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